MEDIA KIT
The AEO Expert brand, ready to share.
Below you'll find the official logos, brand marks, colors and guidelines for using the AEO Expert brand in articles, presentations, partner content and publications. Download what you need or grab everything at once.
01 — LOGO
The full logo
The primary AEO Expert logo. Prefer the white version on light backgrounds and the dark version on dark backgrounds. For layouts with photos or color blocks, choose a transparent variant.
02 — BRAND MARK
The brand mark
The standalone symbol. Use this as a profile picture, favicon, app icon or in situations where the full logo doesn't fit. Always maintain sufficient clear space around it.
03 — COLORS
The color palette
The palette consists of a calm white as base, a deep ink for structure and a striking magenta as accent. Keep proportions balanced; use accent sparingly.
White
- HEX
- #FBFAF9
- RGB
- 251 · 250 · 249
- Role
- Background
Black
- HEX
- #1C1715
- RGB
- 28 · 23 · 21
- Role
- Text & structure
Magenta
- HEX
- #FF1F57
- RGB
- 255 · 31 · 87
- Role
- Accent
04 — USAGE
Guidelines
Follow these basic rules to keep the AEO Expert brand recognizable and consistent everywhere. Not sure? Send your design to hello@aeo-expert.nl for a quick review.
Do's
- ◆ Always use the official files from this media kit.
- ◆ Maintain at least the height of the "A" as clear space around the logo.
- ◆ Prefer SVG for digital applications.
- ◆ Place the logo on calm, high-contrast backgrounds.
- ◆ Maintain the original proportions when scaling.
Don'ts
- ◆ Do not change the colors of the logo or brand mark.
- ◆ Do not add shadows, gradients or effects.
- ◆ Do not distort, rotate or replace the typography.
- ◆ Do not place the logo on busy photos without sufficient contrast.
- ◆ Do not use the brand mark smaller than 24×24 px.
Questions about brand usage?
Writing about AEO Expert or working on partner content? We're happy to help with composition, placement and wording.