AI Bot Rules
Rules in robots.txt and HTTP headers to control AI crawler behavior.
03 — LIBRARY
Library AEO
All SEO and AEO terms explained. From technical concepts to content strategies.
AI Grounding
Anchoring AI answers in factual, verifiable sources to prevent hallucinations.
AI Overview
AI-generated summaries that Google displays at the top of search results.
Answer Engine Optimization
Optimizing content so AI models and search engines can use it as an answer.
Backlink
A link from an external website to your website, important for authority and rankings.
Canonical URL
An HTML tag that tells search engines which version of a page is the original when duplicate content exists.
Category Page SEO
Optimizing category pages in webshops as SEO landing pages.
Citation Signals
Signals in content that help AI models recognize and cite your website as a trustworthy source.
Content Clustering
Grouping related content around a pillar page to build topical authority.
Content Freshness
The recency of web content as a relevance signal for search engines and AI.
Core Web Vitals
Google's metrics for user experience: loading speed, interactivity, and visual stability.
Crawling
The automated scanning of websites by search engines and AI bots to discover content.
Domain Authority
A score predicting how well a domain will rank in search engines, based on link profile.
E-E-A-T
Experience, Expertise, Authoritativeness, Trustworthiness: Google's quality guideline for content.
Faceted Navigation
Filter navigation in webshops that creates SEO challenges through thousands of URL combinations.
Featured Snippet
A highlighted answer block at the top of Google search results, also known as position zero.
GEO
Generative Engine Optimization: optimizing content for AI-driven search experiences.
Geotagging
Adding geographic metadata to content to signal local relevance.
Google Business Profile
Free business profile at Google for local visibility in search results and Maps.
HTTP Status Codes
Numeric codes returned by a web server indicating the status of a request.
Hreflang
An HTML attribute that tells search engines which language and region versions of a page are available.
Indexing
The storing and cataloging of web content by search engines so it becomes findable.
Internal Linking
Links between pages within the same website that distribute structure and authority.
Keyword Research
Researching which search terms your audience uses, as the foundation for your content strategy.