Case study: how a webshop tripled AI citations
A Dutch webshop in sustainable products tripled its AI citations in eight weeks. Discover how structured data, product schemas and FAQ content made the difference.
02 — CATEGORIES
Structured Data
Schema.org, JSON-LD and structured data
ALL
AEO STRATEGY
57
TECHNICAL SEO
47
AI & AGENTS
34
STRUCTURED DATA
23
CONTENT STRATEGY
37
PROTOCOLS & STANDARDS
21
CASE STUDIES
5
TOOLS & TUTORIALS
20
Automating structured data with AI tools
Manually adding Schema.org markup to every page takes hours. Discover how AI tools automate this process, which tools are available and how to ensure the quality of automated structured data.
Knowledge graphs and entity disambiguation: becoming the right entity
AI models use knowledge graphs to recognize and distinguish entities. Those who do not explicitly disambiguate risk confusion with namesakes. Learn how to make your brand or person unambiguously identifiable for AI.
FAQ pages that AI models adore
FAQ pages are a goldmine for AI citations if you set them up correctly. Discover how to structure question-answer content with Schema.org, heading hierarchy and direct answers that AI models cannot resist.
Entity optimization: how AI recognizes your brand
AI models work with entities: recognizable concepts such as brands, people and organizations. Learn how to optimize your brand as an entity so AI models recognize, understand and correctly cite it.
Structured data testing: tools and validation methods
Implementing structured data is only half the work. Without thorough validation you cannot know whether search engines and AI models interpret your markup correctly. Discover the best tools and methods to test your structured data.
Event schema: promoting events through structured data
Event schema makes your events visible in Google search results and to AI models. Learn how to implement Event structured data for maximum promotion and discoverability.
VideoObject schema: making video content visible to AI
Videos contain valuable information that AI models cannot see without structured data. Learn how to implement VideoObject schema to make your video content discoverable and citable.
Person schema: author pages that prove expertise
Person schema helps search engines and AI models verify the expertise of your authors. Learn how to build author pages that strengthen E-E-A-T signals and make your content more trustworthy.
WebSite schema with SearchAction: your own search box in Google
With WebSite schema and SearchAction you can display a search box directly in Google search results. Learn how to implement this powerful structured data and make your site searchable from the SERP.
BreadcrumbList schema: navigation search engines understand
BreadcrumbList structured data helps search engines and AI models understand your website hierarchy. Learn how to correctly implement breadcrumbs for better visibility and navigation.
Review and AggregateRating schema: social proof for AI
Review and AggregateRating schema make your ratings machine-readable for search engines and AI models. Learn how to correctly implement Review, Rating and AggregateRating as a social proof signal.