I come from journalism. And never fully left.
Storytelling is in everything I do. Even when I write about structured data or E-E-A-T signals. When AI answer engines like ChatGPT and Perplexity went mainstream, I immediately saw the challenge: how do you make sure your story comes across when a machine summarizes it for you?
That question drives me.
At Kobalt, I help businesses create content that not only reads well for humans, but is also understood and cited by AI. My focus is always the human side: building authority, proving expertise, being transparent about how AI influences your work.
Outside of work, I listen to more podcasts than is healthy (three hours a day on average), I am training for my third half marathon, and I do improv theatre. My ginger cat Pixel is chronically sitting on my laptop. That does not make writing any easier.
And yes, I watch reality TV. I call it research into human behaviour.
Not all content helps your AI visibility. Outdated, thin or duplicate pages can undermine your authority. Learn how content pruning makes your website stronger in the eyes of AI models.
Pillar pages and topic clusters form the foundation of strong content architecture. Learn how to set up this structure to convince both search engines and AI models of your expertise and authority.
FAQ pages are a goldmine for AI citations if you set them up correctly. Discover how to structure question-answer content with Schema.org, heading hierarchy and direct answers that AI models cannot resist.
AI models cite sources they consider expert on a specific topic. Learn how to build topical authority by transforming isolated articles into cohesive expertise clusters.
Is long-form content always better for AI citations, or do shorter articles actually score higher? We analyze the data, compare strategies and provide a clear answer to the length question.
AI models do not cite randomly. They prefer content that is clear, structured and authoritative. This style guide teaches you exactly how to write so that ChatGPT, Perplexity and Gemini select your texts as a source.
AI models cite your content, but do they send traffic back? Content publishers face the challenge of staying visible in AI answers without undermining their business model. Discover how to find the balance using robots.txt, TDM headers and smart content strategies.
B2B decision-makers increasingly use AI models for market research and vendor selection. Discover how to position your B2B organization as a thought leader that AI cites, using Person and Organization schema, whitepaper strategy and targeted authority building.
More and more B2B buyers use AI to compare software options. Discover how to ensure your SaaS product gets recommended by AI models using SoftwareApplication schema, comparison content and targeted AEO strategy.
What will the search landscape look like in 2027? From agentic search to multimodal AI, from voice-first interfaces to the disappearance of the traditional SERP. These are the predictions you need to prepare for now.
AI models select their sources based on specific patterns and signals. Discover which content structures, authority signals and technical factors determine whether your website gets cited by ChatGPT, Perplexity and Gemini.
An increasing number of searches end without a click to a website. Discover how zero-click search results and AI Overviews affect your traffic and what strategies you can deploy to remain visible.
