AI Bot Rules
Rules in robots.txt and HTTP headers to control AI crawler behavior.
03 — AEO & AI SEO
AEO & AI SEO
AI Grounding
Anchoring AI answers in factual, verifiable sources to prevent hallucinations.
AI Overview
AI-generated summaries that Google displays at the top of search results.
Answer Engine Optimization
Optimizing content so AI models and search engines can use it as an answer.
Citation Signals
Signals in content that help AI models recognize and cite your website as a trustworthy source.
GEO
Generative Engine Optimization: optimizing content for AI-driven search experiences.
Knowledge Graph
A Google knowledge base containing facts and relationships between entities for search results and AI.
MCP Protocol
Model Context Protocol: an open standard enabling AI models to securely communicate with external tools.
OAuth Discovery
A mechanism that allows AI agents to automatically discover a website's authentication endpoints.
Retrieval Augmented Generation
An AI technique combining the retrieval of current information with answer generation.
Vector Embedding
A numerical representation of text that AI models use to understand semantic meaning.
Web Agent Protocol
Emerging protocols defining how AI agents securely interact with websites.
Zero-click Search
A search where the answer appears directly in the SERP and the user doesn't click through.
llms.txt
A standard file that informs LLMs about the content and structure of a website.