I come from journalism. And never fully left.
Storytelling is in everything I do. Even when I write about structured data or E-E-A-T signals. When AI answer engines like ChatGPT and Perplexity went mainstream, I immediately saw the challenge: how do you make sure your story comes across when a machine summarizes it for you?
That question drives me.
At Kobalt, I help businesses create content that not only reads well for humans, but is also understood and cited by AI. My focus is always the human side: building authority, proving expertise, being transparent about how AI influences your work.
Outside of work, I listen to more podcasts than is healthy (three hours a day on average), I am training for my third half marathon, and I do improv theatre. My ginger cat Pixel is chronically sitting on my laptop. That does not make writing any easier.
And yes, I watch reality TV. I call it research into human behaviour.
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