I come from journalism. And never fully left.
Storytelling is in everything I do. Even when I write about structured data or E-E-A-T signals. When AI answer engines like ChatGPT and Perplexity went mainstream, I immediately saw the challenge: how do you make sure your story comes across when a machine summarizes it for you?
That question drives me.
At Kobalt, I help businesses create content that not only reads well for humans, but is also understood and cited by AI. My focus is always the human side: building authority, proving expertise, being transparent about how AI influences your work.
Outside of work, I listen to more podcasts than is healthy (three hours a day on average), I am training for my third half marathon, and I do improv theatre. My ginger cat Pixel is chronically sitting on my laptop. That does not make writing any easier.
And yes, I watch reality TV. I call it research into human behaviour.
The AEO landscape is evolving rapidly. From multimodal AI to agent protocols: discover which trends will impact your website in 2027 and how you can prepare now.
Web 4.0 combines semantic technologies with AI agents into an internet that is not only machine-readable but also machine-operated. Discover what this means for your website.
In the emerging agent economy, websites are no longer visited only by humans but also by AI agents performing tasks on behalf of users. Discover what this means for your online strategy.
The quality of AI-generated content depends on the quality of your prompts. Learn prompt engineering techniques that help content creators get better results from AI language models.
The most effective content is not created by using AI or humans alone, but by combining forces. Discover how to set up a hybrid content strategy where humans and AI each fulfill their strongest role.
As AI models produce increasingly better texts, it becomes crucial to recognize AI-generated content. Learn which detection methods exist, why authenticity remains important and how organizations can be transparent about AI content.
Natural Language Processing (NLP) is the technology behind how AI understands text. As a marketer, you do not need to be a programmer, but understanding NLP basics helps you write content that AI models process more effectively.
Large language models are trained on web content, possibly including yours. What are your rights? What risks do you face? And how can you maintain control over how your content is used by AI systems?
AI models serve users worldwide in their own language. For businesses operating internationally, this means AEO strategy must be adapted per market. Discover how to build multilingual AI visibility without fragmenting your budget.
AEO requires investments in technology, content and monitoring. But where do you start when your budget is limited? This article provides a prioritization framework that helps you maximize the return on every euro for your AI visibility.
The rules of content marketing change when AI models become your primary distribution channel. Discover how to set up a content marketing strategy in 2026 that serves both human readers and AI models while maximizing your visibility in AI answers.
AI models form an image of your brand based on everything available about you online. Negative coverage, outdated information or inconsistent signals can distort that image. Learn how to manage your reputation in a world where AI is the first point of contact.
