Backlink
A link from an external website to your website, important for authority and rankings.
03 — CORE SEO
Core SEO
Crawling
The automated scanning of websites by search engines and AI bots to discover content.
Domain Authority
A score predicting how well a domain will rank in search engines, based on link profile.
Indexing
The storing and cataloging of web content by search engines so it becomes findable.
Keyword Research
Researching which search terms your audience uses, as the foundation for your content strategy.
PageRank
Google's original algorithm that calculates a page's value based on incoming links.
SEO
Search Engine Optimization: the set of techniques to improve a website's ranking in search engines.