Google Business Profile
Free business profile at Google for local visibility in search results and Maps.
Google Business Profile (formerly Google My Business) is a free tool that lets businesses manage their online presence in Google Search and Google Maps. The profile displays business information, opening hours, reviews, photos, and more.
Why is it important?
For local searches, your Google Business Profile is often the first point of contact. It determines whether you appear in the Local Pack — bibliotheekterm (the three local results at the top), on Google Maps, and in local knowledge panels. A complete, optimized profile is essential for local discoverability.
GBP and AI assistants
AI assistants like Google Assistant and Gemini use Google Business Profile data directly to answer local questions. Accurate and current business information is therefore important not just for SEO — bibliotheekterm, but also for AI visibility.
Optimization checklist: 15 essential points
Use this checklist to fully optimize your Google Business Profile. Each point contributes to better local visibility.
- Business name: use your official business name exactly as registered. Do not add extra keywords.
- Address: enter your full address, identical to your NAP — bibliotheekterm details on other platforms.
- Phone number: use a local phone number (not toll-free numbers) as your primary number.
- Website URL: link to your homepage or a relevant landing page with local information.
- Category: choose the most specific primary category that fits your business. Add a maximum of 3 to 5 additional categories.
- Business description: write a clear description of 250 to 750 characters. Naturally incorporate your key services and location.
- Opening hours: set regular business hours and update them for holidays and special days.
- Photos: upload at least 10 high-quality photos, including your storefront, interior, team, and products or services.
- Logo and cover photo: upload your logo (square, minimum 250x250 px) and an attractive cover photo (1024x576 px).
- Services/products: add all your services or products with descriptions and optional pricing.
- Attributes: fill in relevant attributes (wheelchair accessible, free Wi-Fi, outdoor seating, etc.).
- Questions and answers: answer existing questions and proactively post frequently asked questions with answers.
- Messaging: enable the messaging feature so customers can contact you directly via GBP.
- Verification: ensure your profile is verified via the method offered by Google (postcard, phone, email, or video).
- Regular updates: keep all information current and post at least one GBP post per week.
Post strategy: effective use of GBP posts
Google Business Profile offers several post types you can use to reach customers and keep your profile active.
| Post type | Purpose | Tips |
|---|---|---|
| Update | Share news or information | Share company news, new services, or seasonal information. Always include an image. |
| Offer | Communicate a promotion or discount | Specify the exact validity period, conditions, and a clear call-to-action. |
| Event | Promote a workshop, open house, or event | Add date, time, location, and a registration link. Publish at least 2 weeks in advance. |
| Product | Highlight a specific product | Use a sharp product photo, include the price, and add a link to the product page. |
Post at least once a week. Google rewards active profiles with better visibility. Use images of at least 1200x900 pixels and always include a call-to-action button.
Review strategy
How to ask for reviews
- Send a short email or text message after purchase or service delivery with a direct review link.
- Use the short review URL from your GBP dashboard (under "Get more reviews").
- Place a QR code with a review link on receipts, business cards, or in your store.
- Ask in person at the moment a customer expresses their satisfaction.
- Always respond to existing reviews, as this encourages others to leave a review as well.
Responding to negative reviews
- Always respond within 24 to 48 hours, professionally and empathetically.
- Thank the reviewer for the feedback and acknowledge the issue.
- Offer a concrete solution or invite them for personal contact.
- Never get defensive or argue publicly.
- Use negative reviews as learning opportunities and adjust your service where needed.
Frequently asked questions
Is Google Business Profile free?
Yes, Google Business Profile is completely free. You pay nothing to create, manage, or optimize your profile. Google also provides free insights about how customers find and interact with your profile.
How long does it take for my GBP profile to become visible?
After verification, your profile is usually visible within a few days. However, it can take 2 to 4 weeks for your profile to be fully indexed and appear in local search results and Maps. Verification by postcard typically takes 5 to 14 days.
Can I manage multiple locations in Google Business Profile?
Yes, you can manage multiple locations from a single account. For businesses with more than 10 locations, Google offers the ability to upload locations in bulk via a spreadsheet.
How important are photos for my GBP profile?
Very important. According to Google, profiles with photos receive 42% more requests for directions and 35% more clicks to the website. Regularly upload new, high-quality photos of your location, products, and team.
What should I do if someone posts an unfair negative review?
First, respond to the review professionally. If the review violates Google's policies (spam, fake, hate speech, not an actual customer), you can report it via the GBP dashboard under "Reviews" > "Flag as inappropriate." Google will review the request but only removes reviews that violate their guidelines.
