Knowledge Graph
A Google knowledge base containing facts and relationships between entities for search results and AI.
03 — LIBRARY
Library AEO
All SEO and AEO terms explained. From technical concepts to content strategies.
Local Citations
Online mentions of a business with name, address, and phone number on external websites.
Local Pack
The three local business results Google displays for local search queries.
Long-tail Keywords
Longer, more specific search terms with lower volume but higher conversion potential.
MCP Protocol
Model Context Protocol: an open standard enabling AI models to securely communicate with external tools.
Merchant Center
Google's platform for managing product feeds that appear in Shopping results and AI.
Meta Description
An HTML tag providing a brief summary of a page for search engines and AI.
Mobile-First Indexing
Google's approach where the mobile version of a website is the primary version for indexing.
NAP Consistency
The uniformity of Name, Address, Phone number across all online listings of a business.
OAuth Discovery
A mechanism that allows AI agents to automatically discover a website's authentication endpoints.
PageRank
Google's original algorithm that calculates a page's value based on incoming links.
Product Schema
Schema.org markup specific to products that generates rich snippets with price and availability.
Retrieval Augmented Generation
An AI technique combining the retrieval of current information with answer generation.
Rich Snippets
Enhanced search results with extra information like star ratings, prices, or FAQs.
Robots.txt
A file in a website's root that instructs crawlers which pages they may and may not visit.
SEO
Search Engine Optimization: the set of techniques to improve a website's ranking in search engines.
SERP
Search Engine Results Page: the page a search engine displays after a query.
Schema.org
A standardized vocabulary for structured data on the web.
Search Intent
The underlying purpose of a search query: what does the searcher want to achieve?
Server-Side Rendering
Generating HTML on the server so crawlers and AI bots can read the full content immediately.
Structured Data
Standardized code that helps search engines and AI understand the content of a page.
Vector Embedding
A numerical representation of text that AI models use to understand semantic meaning.
Web Agent Protocol
Emerging protocols defining how AI agents securely interact with websites.
XML Sitemap
An XML file that gives search engines an overview of all important pages on your website.