Knowledge Graph
A Google knowledge base containing facts and relationships between entities for search results and AI.
All SEO and AEO terms explained. From technical concepts to content strategies.
A Google knowledge base containing facts and relationships between entities for search results and AI.
Online mentions of a business with name, address, and phone number on external websites.
The three local business results Google displays for local search queries.
Longer, more specific search terms with lower volume but higher conversion potential.
Model Context Protocol: an open standard enabling AI models to securely communicate with external tools.
Google's platform for managing product feeds that appear in Shopping results and AI.
An HTML tag providing a brief summary of a page for search engines and AI.
Google's approach where the mobile version of a website is the primary version for indexing.
The uniformity of Name, Address, Phone number across all online listings of a business.
A mechanism that allows AI agents to automatically discover a website's authentication endpoints.
Google's original algorithm that calculates a page's value based on incoming links.
Schema.org markup specific to products that generates rich snippets with price and availability.
An AI technique combining the retrieval of current information with answer generation.
Enhanced search results with extra information like star ratings, prices, or FAQs.
A file in a website's root that instructs crawlers which pages they may and may not visit.
Search Engine Optimization: the set of techniques to improve a website's ranking in search engines.
Search Engine Results Page: the page a search engine displays after a query.
A standardized vocabulary for structured data on the web.
The underlying purpose of a search query: what does the searcher want to achieve?
Generating HTML on the server so crawlers and AI bots can read the full content immediately.
Standardized code that helps search engines and AI understand the content of a page.
A numerical representation of text that AI models use to understand semantic meaning.
Emerging protocols defining how AI agents securely interact with websites.
An XML file that gives search engines an overview of all important pages on your website.