My career started by manually combing through server log files. I wanted to understand how Googlebot crawls websites. That fascination with the technical side of discoverability? Never faded.
At Kobalt, I translate complex protocols and standards into practical implementations. Websites that are discoverable not just in Google, but also in ChatGPT, Perplexity and Gemini. My approach is always the same: measure first. Then optimize.
I believe the shift toward AI-driven search experiences is the biggest change in online discoverability since the introduction of mobile search. That is a big claim. But I stand by it.
Outside of work, I play complex strategy board games (Terraforming Mars is a favourite), I brew my own beer with the same precision I use to validate structured data, and I spin vinyl while reviewing code.
My best work happens somewhere between ten at night and two in the morning. Post-rock in the background. Homebrewed pale ale within reach. Not for everyone. Works for me.
LocalBusiness schema makes your business discoverable for local searches in Google and AI models. Learn how to correctly implement LocalBusiness with OpeningHoursSpecification and GeoCoordinates.
HowTo schema marks your step-by-step instructions so Google can display them as rich results. Learn how to implement HowTo JSON-LD with steps, images, tools and time estimates.
FAQ schema (FAQPage) gives your content extra visibility in Google search results by displaying frequently asked questions directly. Learn how to correctly implement FAQPage JSON-LD and which guidelines Google follows.
Product schema markup is essential for webshops that want to be visible in Google rich results and AI answers. Learn how to correctly implement Product, Offer and AggregateRating in JSON-LD.
Local businesses are increasingly found through AI answers rather than traditional search results. Discover how to make your business visible to AI models using LocalBusiness schema, GeoCoordinates and local FAQ patterns.
Product pages are the backbone of every online store, but AI models struggle with poorly structured product information. Learn how to make your webshop visible in AI answers using Product schema, AggregateRating and targeted content optimization.
Measuring AI visibility is a new challenge for marketers. Discover which KPIs to track, which tools are available and how to set up a measurable AEO dashboard.
A complete AEO audit helps you systematically check all factors that determine whether AI models find and cite your content. Follow this step-by-step checklist and discover where your improvement opportunities lie.
Google's Agent-to-Agent (A2A) protocol defines how AI agents communicate with each other. Discover what this means for your website and how you can prepare.
Reachability is one of the strongest trust signals for AI models. Learn how to implement ContactPoint schema to increase your reliability.
With sameAs links in your Schema.org markup you connect all your digital profiles into a unified identity. Learn how AI models use sameAs to verify your authority.
AI models assess website trustworthiness partly based on technical security signals. Discover which HTTP security headers you need to implement to build trust.
Rules in robots.txt and HTTP headers to control AI crawler behavior.
AI-generated summaries that Google displays at the top of search results.
Optimizing content so AI models and search engines can use it as an answer.
A link from an external website to your website, important for authority and rankings.
An HTML tag that tells search engines which version of a page is the original when duplicate content exists.
A score predicting how well a domain will rank in search engines, based on link profile.
A highlighted answer block at the top of Google search results, also known as position zero.
Generative Engine Optimization: optimizing content for AI-driven search experiences.
Adding geographic metadata to content to signal local relevance.
Free business profile at Google for local visibility in search results and Maps.
An HTML attribute that tells search engines which language and region versions of a page are available.
